What is ComeOn and is it available in South Africa?
ComeOn Started in 2008 and grew into a major player in the global iGaming industry. The company launched its First online betting brand in 2010 and kept adding new brands to its portfolio. Today, this betting operator Runs 15 successful brands in markets of all sizes.
Overview of ComeOn's history and global presence
ComeOn's growth story features some notable corporate changes. Swedish gaming giant Cherry AB bought the platform for €280 million in 2017. UK private equity firm Bridgepoint then acquired Cherry AB in 2019 in a deal worth about ZAR 18 billion, which shows ComeOn's strong market value.
By 2025, ComeOn Group has become a significant employer in the iGaming sector with over 580 talented professionals working from several European locations. The company aims to expand in regulated markets, as shown by their recent move into Ontario, Canada. They received a gambling license from the Alcohol and Gaming Commission of Ontario in April 2022.
The company's CEO, Juergen Reutter, highlighted their growth plans: "As a casino-led operator, it represents a key part of our sportsbook strategy to double our business in the coming years". Their own technology platform and dedicated risk management team support this goal.
Current status of ComeOn in South Africa
While ComeOn operates worldwide, they have little presence in South Africa. Industry sources say they turned OFF their 'international' site to focus on key strategic markets. This move suggests South Africa isn't one of their target regions right now.
South African online casino rankings place ComeOn at #434 out of 799, with a low rating of 2.0/10. These numbers suggest South African bettors might find better options elsewhere.
ComeOn's Position in South African Market (2025)
| Metric | Value |
|---|---|
| SA Casino Ranking | #434 of 799 |
| Rating | 2.0/10 |
| Recommended for SA | No |
Licensing and regulatory compliance
ComeOn holds several regulatory licenses that prove its legitimacy:
- Malta Gaming Authority (MGA) - Their main international license
- Swedish Gaming Authority - Specific license for the Swedish market
- Danish Gambling Authority - Regulates their Danish operations
- Government of Curacao - Provides additional licensing coverage
The Malta Gaming Authority license stands out because it oversees some of the world's top sports betting brands and handles international player complaints against its licensed providers. This regulatory framework makes sure ComeOn protects personal information through SSL encryption technology.
ComeOn has these international licenses, but online betting laws in South Africa remain complex. Specific regulations control which operators can legally serve South African residents. So while ComeOn operates globally, its legal status and availability for South African bettors remains unclear.
Hidden Feature #1: Odds Boosts and Combo Specials
ComeOn's betting platform has a strong system of odds enhancements that many users overlook. These special promotions can substantially increase your returns without any extra risk.
How Odds Boosts work
ComeOn picks specific bets and bumps up their value above what the market typically offers. The platform gives you better potential returns on certain selections compared to the original computer-generated odds.
Users get three separate betboosters (up to 15% improvement) each day. These great boosters automatically show up in your bet slip at 10:00 and stay active all day. Each booster lets you stake up to €50, which works well for casual and serious bettors alike.
The concept becomes clearer with real examples from the platform:
Sample Odds Boosts on ComeOn (November 2025)
| Original Selection | Standard Odds | Boosted Odds |
|---|---|---|
| Boston Celtics & NY Knicks - both to win | 2.00 | 2.30 |
| ATP SIN v ZVE: Jannik Sinner to win 2-1 in set | 3.75 | 4.25 |
| Champions League Women: Arsenal & Barcelona - both to win | 2.20 | 2.50 |
Combos of the Week explained
ComeOn's platform really shines with its "Combos of the Week" feature. These carefully selected combination bets give you enhanced odds on popular multi-selection wagers. The boosters come in three different categories that match different betting styles:
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Single Bet Booster - Gives better odds on individual selections for people who like straightforward bets
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Parlay Booster - Works with combination bets that have 3+ legs, helping you get more from multiple selections
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Bet Builder Booster - Works with custom bets that include at least three events with combined odds of 3.0 or higher
The platform takes this idea further with "Odds Boost Plus" offerings. A recent Champions League Women market shows this well - Manchester United & Atlético Madrid (both to win) got an improved price of 3.00, which was much better than standard odds.
When and where to find boosted odds
These boosters reset daily at 10:00. You can use them until they're claimed or until the day ends.
Boosted odds stand out clearly on ComeOn's main sportsbook page. Here's how to find them:
- Head to the main sportsbook section
- Find sections marked "Odds Boost" or "Betbooster"
- Check the dedicated page at comeon.com/en/sportsbook/sports/514-odds-boost/leagues/12062-odds-boost-mixed-leagues-or-combo
These offers are a great way to get some of the best prices online for selected markets. Your betting strategy might match these boosted selections perfectly. Just remember to assess the underlying selection's merit before betting.
The boost applies automatically when you pick the market. Click the boosted odds selection and it appears in your bet slip with the better price already calculated. You can then enter your stake (up to €50) and place your bet with the improved odds.
ComeOn's odds boost system gives you a clear way to get more value from your bets, especially if you bet regularly on popular markets and major sporting events.
Hidden Feature #2: Pulse Betting and Fast Markets
ComeOn brings two innovative features that lift the live betting experience: Pulse Betting and Fast Markets. These adrenaline-pumping options add a new dimension to in-play wagering that many South African users haven't yet tried.
What is Pulse Betting?
SBTech developed an innovative adaptation of in-play betting called Pulse Betting in 2018. This feature lets you bet on goals scored within specific time windows. The potential payouts grow as the timeline moves forward. The brilliance of this system shows in its dynamic odds structure.
A PulseBet gives you these time-based market choices:
- In the next 30 seconds
- In the next minute
- In the next five minutes
- In the next 10 minutes
Each market splits into three distinct periods (or "Pulses"). The 30-second market works like this: a goal in the first 14 seconds pays one amount. A goal during the second period (15-24 seconds) pays more. The highest payout comes if the goal happens in the final period (last few seconds).
Pulse Betting Time Periods and Payout Structure
| Market Option | Period 1 | Period 2 | Period 3 | Payout Trend |
|---|---|---|---|---|
| Next 30 seconds | 0-14 sec | 15-24 sec | 25-30 sec | Increasing ↑ |
| Next minute | 0-30 sec | 31-45 sec | 46-60 sec | Increasing ↑ |
| Next 5 minutes | 0-2 min | 2-3.5 min | 3.5-5 min | Increasing ↑ |
You can use free bets for PulseBets and they count toward bonus requirements. However, CashOut isn't available with these wagers. The feature runs during regular game time—until the 45th minute of the first half and the 90th minute of the game.
How fast markets improve live betting
Fast Markets differ from Pulse Betting by covering more in-game events beyond goals. You can make quick cash by betting on immediate events—the next corner kick, the next red card, and many other in-game situations.
Quick settlement stands out as the main benefit—winners get paid before the final whistle. The system removes the usual couple-second delay you see in standard live betting. Bets settle right away, creating an exciting betting experience.
These markets usually cover events happening within the next 5 minutes of a match. The system tracks your chosen event up-to-the-minute, enabling quick payouts and more betting opportunities.
Best sports to use these features on
Some sports work better than others with these ever-changing betting options:
Soccer leads the pack for both features. Goal-scoring patterns in soccer can help shape your strategy. The final 10 minutes of Premier League games see more goals than any other 10-minute period. The second half typically produces more goals than the first.
The data shows you should avoid the first 10 minutes of games, which have the fewest goals. Your best bets include:
- Matches between attacking sides with vulnerable defenses
- Games where both teams have something meaningful at stake
- Second halves, especially the final 15 minutes
- Teams known for late goals or high-scoring affairs
ComeOn might not offer live streaming, but these dynamic betting features make up for this. YourBet (covered elsewhere in this review) pairs well with PulseBet to create an exciting package for live betting fans, especially if you enjoy soccer and other team sports with non-stop action.
Hidden Feature #3: Your Bet and Custom Bet Builder
The "Your Bet" feature stands out as one of ComeOn's most powerful tools. South African bettors haven't discovered its full potential yet. Players can create personalized multiple bets within the same game. This changes the way punters plan their betting strategy.
How to create a custom bet
Creating a custom bet on ComeOn follows a simple process that lets you control your wagering experience:
- Select your desired match from the sports menu
- Choose the "Bet Builder" or "Your Bet" option within the match interface
- Select multiple outcomes from the same event (minimum of three selections)
- Watch as the odds automatically recalculate based on your selections
- Enter your stake and confirm the bet
You can combine various outcomes like "both teams to score" and "player to be carded" into a single betting slip. ComeOn offers popular premade bet builders ready to use if you're short on time.
The platform's innovative "Lucky Bet" feature adds an extra dimension to custom betting. This tool creates wagers based on your specified parameters:
Lucky Bet Creation Parameters
| Parameter | Options |
|---|---|
| Sport | Table tennis, tennis, baseball, ice hockey, soccer |
| Stake | User-defined amount |
| Desired win | Target payout amount |
| Markets | User's preferred betting markets |
The system builds a matching wager that fits your specifications once you enter these details.
Benefits of using 'Your Bet'
ComeOn's custom betting tools offer more than just convenience:
The feature delivers unique personalization options. Your Bet focuses predictions on a single event, unlike traditional accumulator bets that spread risk across multiple matches. This lets you make use of information about specific teams, players, or match conditions.
Technology has changed the game. Players no longer need to message the bookmaker and wait for custom combination responses. ComeOn's dynamic builder tools calculate odds instantly as selections change.
The system adapts to different betting styles. Statistical analysts can include deep market options like player tackles and shots on goal. Casual bettors might prefer simple slips with popular markets.
Comparison with other platforms
ComeOn's custom betting features show several unique qualities compared to competitors:
Bet Builder Comparison Across Platforms
| Feature | ComeOn | Industry Standard | Advanced Competitors |
|---|---|---|---|
| Creation Speed | Instant | Varies | Instant |
| Market Depth | High | Medium | Very High |
| Minimum Selections | 3+ | Varies (2-5) | 2+ |
| Premade Options | Available | Limited | Extensive |
| Odds Competitiveness | Strong | Average | Varies |
ComeOn extends custom bets to multiple popular sports while other platforms limit this option. The platform requires three selections with combined odds of at least 3.0 for the Bet Builder Booster, which matches industry standards.
ComeOn has simplified what used to be complex. Creating personalized multi-outcome bets meant contacting customer service with long wait times. The current system makes custom betting available to everyone, regardless of their experience level.
ComeOn's bet builder matches and often beats major competitors in the South African market for bettors who want maximum flexibility.
Hidden Feature #4: Loyalty Points and VIP Perks
ComeOn's loyalty system offers rewards that many South African punters might miss. The points program rewards every player right from the start, making VIP perks available to everyone, not just high rollers.
How to earn ComeOn! Points
You can earn loyalty points through almost every action on the platform. The platform rewards even the smallest activities through a well-laid-out earning system:
Daily Activities Point Values:
| Action | Points Earned |
|---|---|
| Daily Login | 25 |
| Mobile Number Verification | 500 |
| Email Verification | 100 |
| KYC Document Approval | 1,000 per document |
Your betting actions will give you more rewards. Casino games give you 8 points for every R18 wagered, table games earn 2.4 points per R18, and sports bets get you the highest rate at 10 points per R18 wagered. Your first withdrawal is worth a big bonus of 1,000 points.
What you can redeem in the store
The ComeOn Shop works as your redemption hub. You can access it anytime from the top-right corner of the interface. Your points can get you:
- Free spins for casino games
- Free bets for sportsbook
- Reload bonuses with enhanced value
- Odds boosts for upcoming events
- Bet insurance options
You'll move up through different Shop Tiers as you collect points, and each tier unlocks better rewards. Even casual players can rack up points quickly - our testing showed that signing up and logging in a few times earned 850 points.
VIP benefits and exclusive rewards
ComeOn uses a more inclusive approach than typical tiered VIP systems. Everyone earns points, and rewards get better as you play more. The "Join the Club" feature gives weekly free bets up to £25 when you place combo bets with minimum odds of 2/1.
You can always see your reward progress on the platform. This transparency sets it apart from other sites where bonus distribution seems random. The system shows exactly how many points you need for your next free bet.
South African bettors can use the loyalty program to add value beyond the ZAR 450.01 first bet offer for new customers. The points system adds continuous value after your welcome bonuses end, making your betting trip more rewarding.
Hidden Feature #5: Flexible Cash Out Options
ComeOn's platform features a flexible cash out system that smart bettors use to maximize profits and minimize losses. This tool lets you settle your wagers before events end, giving you complete control over your betting outcomes.
How early cash out works
The cash out system at ComeOn works in a simple way. You can see your cash out options right on your bet slip or in the My Account section after logging in. You just need to find the Cash Out button under My Bets and pick your preferred option.
The system calculates your settlement value based on what's happening in the game. To name just one example, your team takes an early lead and ComeOn might offer you more than your original stake—though usually less than what you'd win if the bet runs its course. Without doubt, you'll get your money instantly, so you can place new bets right away.
When to use partial vs full cash out
ComeOn gives you three different ways to cash out:
Cash Out Options Comparison
| Type | Functionality | Best Used When |
|---|---|---|
| Full Cash Out | Settles entire wager at offered amount | The game's momentum starts changing |
| Partial Cash Out | Settles portion while keeping remainder active | You want some profit but stay in the game |
| Auto Cash Out | System automatically executes at predetermined threshold | You can't watch the event live |
Full cash out is a great way to get out when your selection looks shaky despite being ahead. Partial cash out strikes a balance by letting you bank some winnings while keeping your interest in the game.
Cash out availability by sport
Cash out isn't available for all betting markets. ComeOn doesn't allow it for Asian handicap betting, forecast bets, and system bets. Single bets and combination wagers usually qualify though.
Most major sports events support cash out, but market changes might pause or affect cash out values temporarily. Live event cash out offers can change faster or become unavailable during key moments, which shows oddsmakers adjusting their calculations.
The cash out feature does come with a cost—bookmakers add another margin layer when calculating offers. The strategic benefits often make up for this, especially with accumulator bets where securing some profits on a multi-leg wager helps manage your bankroll better.
Conclusion
ComeOn betting has more to offer South African punters than you might expect. This review reveals five powerful features that are often missed but substantially boost the betting experience. Players can get up to 15% better returns with three separate betboosters that refresh each morning at 10:00. On top of that, it has a Pulse Betting system that creates exciting action with growing payouts as time goes by - perfect for soccer fans who know their goal-scoring patterns.
Experienced bettors will find the custom bet builder really valuable. You can combine three or more selections in a single match to take control of your betting strategy. The loyalty program is just as impressive and rewards casual users right from the start. You earn points through basic actions like logging in daily and verifying your documents.
The platform's flexible cash out options are a practical advantage. You get Full, partial, and auto cash out functions to control your betting portfolio tactically. Note that Asian handicap and forecast bets can't use this feature.